About Trava

At Trava, we are a group of industry veterans and would-be-renegades who have come together to make a difference. We believe that cyber risk management, when done right, is one of the best ways to help a business grow. And at Trava, we do things a little differently.

Your growth matters.

You won't find confusing jargon or scare tactics here. We're not about impressing you with our fancy suits or sleek offices. Instead, we focus on what really matters – growth. We understand that cyber can be overwhelming, confusing, and expensive, but with the right team on your side, it can become an incredible growth tool.

Your partner in cyber.

Trava isn't just a solution, and we're so much more than a cyber risk management company. We're your partner, here to help you shift left and grow your business without high costs or any pretense. We believe that our work is simply the right thing to do, especially for small business owners like you who put everything on the line to keep our world spinning 'round.

Solutions for real humans.

At Trava, we offer growth, security, and compliance solutions built by really smart people for really real humans. We're committed to helping you achieve your goals without any mind-bending confusion. Let us help you grow your business and protect it from cyber threats – because that's what we're here for.

things we value

Our unique fingerprint is defined through our core values.

And truth be told, these aren't just values. They're the bold colors that we use to structure our world. . . and they're the tools we use to help others do the same.


We take care of ourselves and our families so that we can bring our very best to work.


We believe that laughter makes us more productive.


We are obsessed with our customers’ success.


We are transparent and honest with our customers, our business partners, and each other.


We advocate for diversity in all its forms.

Leadership team.

Founded by a former FBI cyber crimes task force officer and a data backup software engineer-turned-executive, Trava exists to protect small and midsize businesses from the potential damage of cyber threats. By integrating assessment, vCISO insights, and insurance into one, convenient cyber risk management platform, Trava enables growth-oriented companies to operate secure, productive businesses without fear of interruption or loss caused by cyber incidents. Trava's expert team can help you turn cyber risk management into a strategic advantage so you stay ahead of cyber threats—and your competition.

Jim Goldman

CEO & Co-Founder

In his spare time, Jim enjoys grilling out (year round), cycling, and hanging out with his grandkids.

Rob Beeler

CTO & Co-Founder

Rob is an avid endurance athlete, having completed two Ironman triathlons and more than a dozen marathons.

Cindy Goyer

Senior VP of Operations

Cindy is a foodie (Thai cuisine is her favorite) and enjoys playing sports, including golf, volleyball, and tennis.

Dan Katt

VP Sales

Dan is a 10+ year veteran in the cyber security, information & software industries with experience in both strategy and execution.

Want to do cool things? Join our team.

Building a great company from the ground up isn’t easy, which is why we need great people to help us do it. Success is a team effort at Trava. If you have a passion for cyber risk management, love to learn, and can hustle, we want to hear from you. 

View open positions:

Check back soon!