Effective date: June 29, 2026 | Last updated: June 29, 2026
Trava Security, Inc. ("Trava," "we," "us," or "our") operates the website travasecurity.com and its sub-domains (collectively, the "Site"). This Cookie Policy explains what cookies are, how we use them, the types of cookies we place on your device, and how you can manage or withdraw your consent.
This Cookie Policy forms part of our Privacy Policy. Because some cookies may involve the processing of personal data, we encourage you to read both documents together. References to "you" mean any visitor or user of the Site.
We are the data controller of personal data collected through cookies on the Site. Our contact details are set out at the end of this policy.
1. What Are Cookies?
A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. Cookies serve many functions: they help the site work properly, keep it secure, remember your preferences, and provide website owners with analytics about how their site is used.
Session cookies vs. persistent cookies
Session cookies are temporary. They exist only for the duration of your browser session and are deleted when you close your browser.
Persistent cookies remain on your device after you close your browser, until they expire or you delete them manually.
First-party vs. third-party cookies
First-party cookies are set directly by Trava and are only readable by us. Third-party cookies are set by external services (e.g., analytics or advertising providers) whose code runs on our Site. Third parties may use these cookies to track your activity across other websites that use the same services.
2. How We Use Cookies
We use cookies for the following purposes:
- To ensure the Site functions correctly and securely.
- To remember your cookie consent choices.
- To understand how visitors interact with the Site (analytics).
- To measure the effectiveness of our advertising campaigns.
- To deliver relevant advertising and content based on your interests.
- To improve site performance and your overall experience.
3. Types of Cookies We Use
We use five categories of cookies across our website (travasecurity.com) and application (app.travasecurity.com). The categories below describe what each type does and which service providers deliver them.
Necessary
These cookies are essential for the Site and application to function. They enable core features such as secure login, session management, bot protection, and storing your cookie consent preferences. Without them, the Site cannot operate properly.
Necessary cookies cannot be disabled through our consent panel. They are placed by Trava Security directly and by security infrastructure providers such as Cloudflare. Our consent management platform (CMP) also uses a necessary cookie to remember the choices you make in the consent banner.
Functional
Functional cookies enable enhanced features and personalisation on the Site. They allow embedded tools — such as contact and inquiry forms — to work correctly, and help us understand which version of a page or feature a visitor has seen during testing.
These cookies are provided by our CRM and marketing platform, HubSpot, which powers the forms and lead-capture features on our Site.
Analytics
Analytics cookies help us understand how visitors find and use our Site. They collect information such as which pages are visited most often, how long visitors spend on each page, where traffic comes from, and whether visitors encounter errors. This information is used in aggregate to improve the Site experience — not to identify individual visitors.
Analytics cookies on our Site are provided by Google Analytics (via Google Tag Manager) and HubSpot. On our application (app.travasecurity.com), we may use additional first-party analytics to understand how customers use platform features and improve the product.
Performance
Performance cookies measure and optimise the technical delivery of the Site. They help us identify slow-loading pages, diagnose errors, and understand how the Site performs across different devices and connection speeds. The data collected is technical in nature and not used to identify individual users.
Performance cookies may be set through our content delivery and monitoring infrastructure.
Advertisement
Advertisement cookies are used to deliver marketing that is relevant to your interests, to limit how often you see the same ad, and to measure the effectiveness of our campaigns. They work by building a profile of your browsing behaviour — including pages visited on our Site and activity on other websites — so that advertising networks can serve you targeted content.
These cookies are set by third-party advertising platforms that we use to reach prospective customers, including:
- Google Ads — search and display advertising and conversion tracking.
- Meta (Facebook) — social media advertising and audience targeting via the Meta Pixel.
- LinkedIn — professional audience targeting via the LinkedIn Insight Tag.
- AdRoll — retargeting campaigns across the web.
- HubSpot — marketing automation and email campaign tracking.
You can opt out of advertisement cookies at any time by clicking "Consent Preferences" in the bottom left corner on our Site.
4. How We Collect and Manage Your Consent
We use a Consent Management Platform (CMP) to obtain, record, and manage your cookie consent in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy laws.
When you first visit the Site
A cookie consent banner appears at the bottom of the screen. You can choose to:
- Accept all cookies — all categories will be enabled.
- Reject all cookies — only strictly necessary cookies will be active.
- Customise preferences — toggle individual categories on or off before saving.
Non-necessary cookies are blocked by default until you give explicit consent. Your choice is recorded in a consent cookie for up to 12 months so you are not asked again on every visit.
Changing your preferences
You can update or withdraw your consent at any time — withdrawal should be as easy as the original consent . To reopen the consent panel:
- Click the "Consent Preferences" icon in the bottom left corner on our Site. This reopens the consent preference panel where you can change or revoke your choices.
- Alternatively, clear your consent cookie from your browser; the consent banner will reappear on your next visit.
Changes you make take effect immediately. Where you withdraw consent, we will stop processing data through the relevant cookies as soon as technically possible.
Browser-level controls
You can also instruct your browser to block or delete cookies. Note that blocking all cookies may affect the functionality of our Site.
5. Third Party Cookies
Some cookies on our Site are set by third-party providers — such as Google, Meta (Facebook), LinkedIn, AdRoll, and HubSpot — who operate their own privacy and data practices. While we require these providers to handle data in compliance with applicable law, we do not have direct control over how they use the data they collect.
We encourage you to review the privacy and cookie policies of these third parties. You can also opt out of interest-based advertising via:
- Your Ad Choices (US): https://www.youradchoices.com
- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
6. Legal Basis for Processing
For visitors from the European Economic Area (EEA), United Kingdom, or Switzerland, our legal basis for placing non-necessary cookies is your explicit consent. Strictly necessary cookies are placed on the basis of our legitimate interest in operating a functional and secure website and do not require your consent.
7. Data Retention
We retain cookie-derived personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law. Necessary cookies typically expire within your browser session or after a short fixed period. Analytics and marketing cookies set by third-party providers are subject to those providers' own retention schedules, which generally range from 30 days to 2 years or more. Aggregate analytics data with identifiers removed may be retained for longer periods for business analysis.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make material changes, we will update the "Last updated" date at the top of this page. Where required by law, we will also seek fresh consent. We encourage you to review this page periodically.
9. Contact Us
If you have questions about this Cookie Policy or wish to exercise your privacy rights, please contact us:
Trava Security, Inc.
830 Massachusetts Avenue, Suite 1500, Floor 3
Indianapolis, IN 46204, USA
Email: marketing@travasecurity.com
Website: https://www.travasecurity.com/
